Where should you actually start with AI?
That's what we work out together in 30 minutes. We're not going to fix your problems in that time, so let's be accurate about what this is. It's a diagnostic. I'll tell you where I'd start, and a few days later I send you the Judgment Brief, two or three pages in writing, yours whether we ever work together or not.
AI is not the goal.
There's no winning by being good enough with AI, because AI keeps changing. Everyone has it now, and having it around was never the part that made anyone's work better.
You have to have a clear goal. Once I understand your goal, then we can look at how AI helps you get there better, faster, more efficiently.
Winning is getting to your goal, just doing it in a better way.
Five things, in this order
- 01What you're actually trying to get to
- 02Where your biggest hurdles sit, as an organization or as a leader
- 03What your lowest-hanging fruit is
- 04How that lines up with what I've been seeing elsewhere
- 05The first move I'd make, and what would come after it
Nothing gets decided on the call. Whatever comes next goes to you in writing first, so you're never choosing under pressure.
The Judgment Brief
Two or three pages putting all of it in writing, with the first move at the top. It's yours whether we ever work together or not.
I believe I'm the best equipped to solve what's in it. If you'd rather take the diagnosis and solve it yourself, you're more than welcome to.
Judgment Brief
Prepared for you
- 01The goal
- 02Where it's getting stuck
- 03Lowest-hanging fruit
- 04What I'm seeing elsewhere
- 05The first move
Who this is for
This is who I'm helping
If you already have expertise and experience, and you want to boost that with AI so you can keep making an impact over the next decade or two.
That's not me
If you're looking to replace a whole workforce, or have AI do 100% of your thinking.
What this turns into
Hours down to minutes
A private content repurposer for a health organization's marketing team.
Investor-ready in two weeks
A pitch prototype for a serial entrepreneur.
A second brain that holds
A 2nd Brain System for a content creator.
Book a call
Three a month. Four clients at a time.
I work with four clients at a time. That is the whole business, not a marketing number, and three diagnostic calls a month is what feeds it. Every Brief is written by hand, not generated.
AI is the greatest opportunity businesses have. It is also the most easily misunderstood.
Misunderstand it and it breaks the bank on failed investments, or worse, it breaks your credibility. Most of the time the cause is the same. Nobody accounted for the human element of the implementation, and that is what I focus on.
Most AI advice comes from technologists. Mine comes from someone who runs marketing for a global humanitarian organization by day, leading teams through organizational change and managing growth strategy and budgets in a complicated mission-driven environment. That work shaped how I approach AI: people first, technology second. So when we talk I am not only looking at the tool. I am looking at the resistance, the politics, the budget, and the human side of adoption that most technologists ignore.
I'm not a consultant who reads about AI. I build with it every day, alongside Leadership in Change, Cozora, and Newsletter Compass, and I write Leadership in Change, read by 7,500+ leaders. Bilingual English and Spanish.