Build the future of your leadership with AI that amplifies, not replaces

I prioritize thoughtful, human-centered AI adoption that preserves your values while amplifying your impact.

Recent studies show AI implementations fail 80% of the time. My focus? Helping you be in the successful 20% who get ahead, with strategy before tech and culture over code.

View Services
Joel Salinas

Proof of Expertise

AI-powered businesses I've built and own or co-own

Cozora Live AI Learning Platform Leadership in Change AI Leadership Newsletter Newsletter Compass AI Toolkit for Creators

About Me

I'm a Bolivian-born, Christian business leader, writer, investor, and lifelong learner.

My mission is simple: Help leaders use AI to maximize their impact without losing what makes them exceptional: their voice, their values, and their unique approach to leadership.

I believe in strategy before tech and culture over code. AI should amplify your leadership, not replace it. It should serve your mission, not reshape it.

What Leaders Are Saying

DM
Dee McCrorey
Creator of a Bridge to AI
★★★★★

"Joel Salinas researches and writes on the convergence between leadership and AI—future-proof your impact and bring sustainable success."

AZ
Angela Zheng
Creator of Anchor's Newsletter
★★★★★

"Turning leadership overwhelm in the AI era into concrete mental models you can actually use."

LB
Laura Ferraz Baick
AI Creator & Growth & Marketing Strategist
★★★★★

"The weekly playbook for leaders who want to get AI right."

PD
Petar Dimov
Founder & CEO at EuphoriaTech Group
★★★★★

"A must-read for future-minded leaders. Joel blends AI, clarity, and purpose to help you lead wisely in a fast-changing world."

GA
Gary The AI Strategist
AI Expert, Founder of Goodmora
★★★★★

"I love how Joel is creating grounded analysis and recommendations at the intersection of leadership and AI."

EL
Elite Leaders Newsletter
Publication on Leadership and Success
★★★★★

"This newsletter is a leadership must-have. Great strategies from an experienced leader."

Services

Helping leaders maximize their impact through wise, strategic AI implementation that preserves what makes your leadership exceptional.

Book a Free Discovery Call

FOR INDIVIDUALS & CREATORS

Second Brain Build — $600

Personal AI knowledge system

Build a personalized AI-powered knowledge management system that captures your insights, organizes your thinking, and makes your expertise instantly accessible.

Investment

$600

One-time project fee

What's included:

  • Custom AI workflow design tailored to your work style
  • Claude Projects setup with custom instructions
  • Knowledge management system configuration
  • Tool selection and integration
  • Personalized training session
  • 30-day implementation support

Typical engagement: 2-3 weeks

Nonprofit discounts available
Book Free Discovery Call

AI Workflow Audit & Setup — $800

Identify opportunities and implement solutions

Comprehensive assessment that identifies high-impact AI opportunities through workflow audits, then delivers Standard Operating Procedures (SOPs) and a ready-to-use 3-month implementation plan.

Investment

$800

One-time project fee

What's included:

  • Workflow audit identifying automation opportunities
  • AI opportunity mapping and prioritization
  • Standard Operating Procedures (SOPs) for 2-3 high-impact workflows
  • Tool recommendations and configuration (Claude, ChatGPT, NotebookLM)
  • Team training on your new SOPs if needed
  • 30-day support and optimization

Typical engagement: 2-4 weeks

Nonprofit discounts available
Book Free Discovery Call

Executive Coaching — $200/session

Strategic 1-on-1 guidance for AI transformation

Strategic coaching sessions focused on helping you lead AI adoption effectively while maintaining your organization's values and culture.

Investment

$200

Per 60-minute session

Focus Areas:

  • AI change management strategies
  • Strategic AI implementation planning
  • Team adoption and training approaches
  • Ethical AI governance frameworks
  • Measuring AI impact and ROI
  • Overcoming resistance and building buy-in

Format: 60-minute 1-on-1 sessions via video call

Ideal for: CEOs, Executives, nonprofit directors, church leaders, and entrepreneurs implementing AI in their organizations

Nonprofit discounts available
Book Free Discovery Call

FOR BUSINESSES & TEAMS

AI Readiness Assessment — $3,000

4-week strategic foundation

Comprehensive AI Readiness Assessment that identifies where AI can transform your operations through workflow audits, with a custom strategic roadmap for implementation using existing AI tools and platforms.

Investment

$3,000

4-week engagement

What's included:

  • Comprehensive workflow audit identifying automation opportunities across departments
  • AI opportunity mapping across departments
  • Strategic implementation roadmap with priorities
  • Tool and platform recommendations (ChatGPT, Claude, automation platforms, etc.)
  • Cost-benefit analysis for each opportunity
  • Executive presentation with findings and recommendations
  • 30-day support after delivery

Deliverables:

  • Custom AI Readiness Report with roadmap
  • Prioritized opportunity matrix
  • 90-day custom implementation roadmap
  • Standard Operating Procedures (SOPs) framework

Typical engagement: 4 weeks

Nonprofit discounts available
Book Free Discovery Call

AI Implementation Sprint — $6,000

4-week hands-on setup and training

Hands-on implementation of 3-5 high-impact AI workflows using existing tools and platforms. We configure, test, create Standard Operating Procedures (SOPs), and train your team to use these systems effectively.

Investment

$6,000

4-week engagement

What's included:

  • Setup and training on 3-5 AI workflows with custom SOPs
  • Implementation using existing AI platforms (Claude, ChatGPT, Perplexity)
  • Standard Operating Procedures (SOPs) for each workflow
  • Working prototypes and proof-of-concepts
  • Custom Claude Projects with organization-specific instructions
  • Team training and upskilling program
  • 60-day post-implementation support

What we implement:

  • AI-powered research and analysis systems
  • Automated content workflows
  • Smart document processing
  • Custom AI assistants (Claude Projects, GPTs)
  • Knowledge management systems

Note: This focuses on implementing and configuring existing AI tools and platforms, not custom software development.

Typical engagement: 4 weeks

Nonprofit discounts available
Book Free Discovery Call

AI Change Management — Starting at $12,000

3-6 month transformation program

Strategic AI transformation that amplifies your team's strengths while preserving organizational culture and values. We don't believe in "go fast and break things", we prioritize human-centered implementation that keeps people at the forefront.

Investment

Starting at $12,000

Custom pricing based on scope and organizational needs

What's included:

  • Strategic AI transformation roadmap aligned with your values
  • Change management frameworks tailored to your culture
  • Phased implementation of AI tools and workflows
  • Team adoption and training
  • Regular check-ins and strategic guidance
  • Ongoing optimization and support
  • Measurement frameworks focused on human impact, not just ROI

Our Philosophy: We help leaders implement AI in ways that enhance, not replace, what makes them exceptional. We focus on strategic, ethical AI adoption that preserves human value while maximizing organizational effectiveness.

Typical engagement: 3-6 months

Nonprofit discounts available
Inquire - Email us at leadershipinchangellc@gmail.com

Important Notes for All Business Services

What we do:
  • Strategic AI consultation and planning
  • Implementation of existing AI tools and platforms
  • Workflow design
  • Prototype development
  • Team training and change management
  • Tool configuration and optimization
What we don't do:
  • Custom software development
  • Backend engineering or coding
  • Building proprietary AI models
  • Complex technical infrastructure

Join 3,500+ Leaders Building Their AI Future

Choose the membership level that fits your leadership journey

Partnership Opportunities

Reach 3,500+ global leaders, decision makers, including Fortune 500 executives, entrepreneurs, and nonprofit leaders, through the Leadership in Change newsletter.

Newsletter Details

Subscribers:

3,500+ global leaders, decision makers, and growing

Views:

~2,000 per article

Audience:

Approx. 50% US, 50% Outside of the US

Frequency:

Twice weekly (Monday and Thursday)

Key Topics:

AI tools for leaders, Leadership development & executive coaching, Change management & transformation services, Executive productivity & focus, Health, wellness & resilience.

Main Ad Placement

Top-of-newsletter sponsorship (one option per post)

Top-of-newsletter placement with logo, 50-150 words, image, and trackable link.

Investment

Single issue: $300

Top-of-newsletter with logo, 50-150 words, image, trackable link

Three-issue package: $700

Multiple exposures drive better results

Five-issue package: $1,000

Maximum impact over time

Note: Churches and non-profits receive 50% off prices above

Inquire - Email us at leadershipinchangellc@gmail.com

Full Multimedia Post — $1,500

Complete post with multimedia content (8-10 hours of work)

A dedicated, full-length post featuring your AI product with comprehensive multimedia content.

Investment

$1,500

8-10 hours of work

What's included:

  • Full dedicated post on your AI product
  • Product walkthroughs and demonstrations
  • Video or GIF demo integration
  • Comprehensive feature coverage
  • Use case examples and applications
  • Strategic positioning within newsletter content
Churches and non-profits receive 50% off
Inquire - Email us at leadershipinchangellc@gmail.com

Standard Post — $800

Dedicated post without multimedia (3-4 hours of work)

A dedicated post about your AI product or service, similar to the multimedia option but without video/GIF content.

Investment

$800

3-4 hours of work

What's included:

  • Full dedicated post on your AI product or service
  • Product features and benefits coverage
  • Use case examples and applications
  • Strategic positioning within newsletter content
  • Written walkthrough and explanation
Churches and non-profits receive 50% off
Inquire - Email us at leadershipinchangellc@gmail.com

Custom Campaign or Partnership

Tailored collaboration opportunities

Custom partnerships tailored to your specific goals and objectives.

Investment

Custom Pricing

Based on scope and collaboration type

Options include:

  • Video production for your brand or product
  • Guest post on your website or platform
  • Interview collaborations
  • Workshop or webinar co-hosting
  • Thought leadership partnerships
  • Long-term content collaboration
  • Product launch campaigns

Perfect for: Brands seeking deeper integration, unique content opportunities, and long-term strategic partnerships

Churches and non-profits receive 50% off
Inquire - Email us at leadershipinchangellc@gmail.com

Get in Touch

Ready to amplify your leadership impact? Let's start with a conversation.

✓ Thank You!

Thanks for your submission! I'll get back to you soon.

Please enter your name
Please enter a valid email address
Please enter your message

Ready to Lead with AI?

Join 3,500+ leaders who are building their AI-powered future without losing what makes them exceptional

Subscribe to Leadership in Change

Lead Wisely in the Age of AI

Get 2 strategic insights per week delivered straight to your inbox on how to lead wisely and strategically in the age of AI.