AI That Amplifies Your Team.
Every engagement here is built around one thesis: AI is most valuable when it amplifies the people who already make your organization good. Three ways to work together below.
Book a Free Discovery Call
Joel Salinas
Executive AI Coach
Recent Client Wins
AI content repurposer for a healthcare firm.
Customer service bot for a national nonprofit.
Mapping tool for a landscaping company.
Website and app build for a nonprofit organization.
Start here
Three ways to work together. Coaching is where most individual leaders begin. Workshops are for teams rolling out AI together. Fractional engagements are limited and added by referral.
Most Leaders Start Here
Executive AI Coaching
One focused conversation. Strategic clarity, fast.
1-on-1 strategy work for leaders making AI decisions. Pay-per-session, no retainer.
- Single session, 3-session sprint, or 8-session quarter
- No retainer commitment
- Best fit for individual leaders
$300/session · $800/sprint (3) · $2,000/quarter (8)
For Teams · 50% Off Launch Offer
AI Implementation Assessment + Workshop
Remove the biggest barriers to AI implementation in your company.
Two focus areas: AI Without Atrophy (protect team skills) or The Hesitation Gap (close team AI resistance). Run one or both.
- Pre-workshop assessment for every participant
- 3-hour live workshop, up to 20 participants, delivered online
- Full PDF report delivered within 5 business days
$7,500 $3,750 for the first 10 companies
$187/participant · pays for itself the first time it prevents a stalled rollout
Limited Availability · By Invitation
Fractional Chief AI Officer
Ongoing AI leadership embedded in your organization.
Embedded AI strategy for a small number of organizations, added by invitation. Existing client commitments fully honored.
- Multi-month embedded engagement
- Includes strategy, governance, and hands-on builds
- Best fit for orgs already in a coaching or workshop relationship
By invitation · Limited capacity
Custom Builds
If a coaching engagement or fractional retainer surfaces a real build need, custom AI tools get scoped as a separate project. Workflow audits, custom apps, knowledge vaults, internal agents. Typical builds run $2,000 to $5,000 and you own everything we ship.
See custom build examples →Frequently Asked Questions
Consultants drop in, deliver a report, and leave. A fractional CAIO is embedded in your strategy. You get continuity, accountability, and someone who knows your business over time. I also build alongside you when it makes sense, not just advise.
A CTO owns technical architecture. A fractional CAIO owns AI strategy and governance. These are complementary roles. Many of my clients have both, and I work directly with their CTO to align on priorities and execution.
Both. Strategy is the core of this service, and I also ship custom AI tools, agents, workflows, and integrations. Builds are scoped separately at $2,000 to $5,000 each.
Absolutely. Executive AI coaching is available as a one-off session for leaders who want a focused conversation without a retainer commitment. Great for pressure-testing a decision, getting unstuck on a specific rollout, or just having an expert sounding board for an hour. Learn more on the executive coaching page.
Ready for AI leadership that actually ships?
This is a free 20-minute call. No pitch. You tell me where you are, and I'll tell you whether a fractional CAIO, a coaching session, or a specific build is the right fit.
Book a Free Discovery Call