Most AI advice comes from technologists.

Who I Am

I was born in Bolivia and grew up thinking I'd be a humanitarian. Instead, I fell in love with building businesses, products, and teams. I'm an MBA-trained business leader and investor who's spent the last decade helping leaders navigate change. First as a coach and consultant, then as an operator building products that solve real problems. Along the way, I developed the AI Leadership Triad, a framework built on the three skills I believe every leader needs in the AI era: Adaptability, Innovation, and Creativity. I speak, I write, and I coach executives 1-on-1.

Professional Background

By day, I serve as a Senior Director of Growth Marketing at a global humanitarian organization, leading teams through organizational change, driving growth strategy, and managing marketing operations across a complex, mission-driven environment. That work shaped how I approach AI adoption: people first, technology second. It's also what makes my coaching different. I don't just understand the technology. I understand the organizational dynamics: the resistance, the politics, the budget constraints, and the human side of adoption that most technologists ignore.

What I've Built

Alongside my own coaching and AI build work, I run three other AI-powered businesses that demonstrate real-world AI implementation:

Leadership in Change

AI leadership newsletter

A newsletter read by 7,500+ leaders who want to understand AI without the hype. Practical frameworks for AI adoption, the AI Leadership Triad, strategy before tech, culture over code. Published weekly.

Cozora

AI education platform

A membership community of AI experts who teach through demonstration and implementation, not lectures. Live weekly sessions where practitioners share what's actually working in the field.

Newsletter Compass

Newsletter growth tool

An AI-powered platform helping newsletter creators grow their audiences strategically. Tools and insights for content optimization, audience analysis, and growth.

What I Believe

That's why I built the AI Leadership Triad around the three skills that separate leaders who thrive from leaders who get left behind. The leaders who will win the AI era are the ones who stay grounded in their values while moving fast. That's worth coaching someone through.

Why I Do This

I got tired of watching smart leaders feel paralyzed by AI. Tired of seeing them hand the keys to technologists. Tired of watching teams adopt tools without strategy. Good leadership is irreplaceable, and AI should buy you time to do more of it, not distract you from it. That's what drives my work.

Credentials & Specializations

MBA-trained business strategist with specializations in business strategy, global market strategy, and SaaS marketing, plus real change management experience from the humanitarian sector.

The work I do sits across a few disciplines, and that is deliberate rather than scattered. AI strategy, implementation, and change management. AI-driven marketing, growth marketing, and marketing operations. Marketing analytics and measurement. Business and operations strategy. Search engine optimization, and increasingly answer engine optimization, which is the work of being findable when someone asks an AI assistant instead of typing into Google.

None of those are separate services you can buy from me. They are the reason my AI recommendations account for the P&L and the people rather than only the tool. Most AI advice comes from technologists. Mine comes from an operator who has had to make a budget work, move a team that did not want to move, and answer for the number at the end of the quarter.

If you're looking for hands-on help implementing AI in your organization, see how we can work together.