Who I Am
I was born in Bolivia and grew up thinking I'd be a humanitarian. Instead, I fell in love with building — businesses, products, teams. I've spent the last decade helping leaders navigate change: first as a coach and consultant, then as an operator building products that solve real problems. Along the way, I developed the AI Leadership Triad — a framework built on the three skills I believe every leader needs in the AI era: Adaptability, Innovation, and Creativity. I'm the founder of Cozora (an AI learning community), the creator of Leadership in Change (a 4,000+ subscriber newsletter for executives navigating AI), and the builder of Newsletter Compass. I speak, I write, and I coach leaders 1-on-1.
Professional Background
By day, I serve as Senior Director of Growth Marketing at World Relief, a global humanitarian organization. I lead teams through organizational change, drive growth strategy, and manage marketing operations across a complex, mission-driven organization. This isn't side work — it's where I learned that leading people through change is the hardest and most important part of any transformation, whether it's AI or anything else.
That experience is what makes my AI coaching different. I don't just understand the technology. I understand the organizational dynamics: the resistance, the politics, the budget constraints, and the human side of adoption that most technologists ignore.
What I've Built
I run three AI-powered businesses that demonstrate real-world AI implementation:
Cozora
AI education platform
A membership community of AI experts who teach through demonstration and implementation — not lectures. Live weekly sessions where practitioners share what's actually working in the field.
Leadership in Change
AI leadership newsletter
A newsletter for 4,000+ leaders who want to understand AI without the hype. Practical frameworks for AI adoption, the AI Leadership Triad, strategy before tech, culture over code. Published weekly.
Newsletter Compass
Newsletter growth tool
An AI-powered platform helping newsletter creators grow their audiences strategically. Tools and insights for content optimization, audience analysis, and growth.
What I Believe
AI is a tool for amplifying leadership, not replacing it. The best AI strategies come from business leaders, not technologists. Culture and clarity matter more than code. That's why I built the AI Leadership Triad around Adaptability, Innovation, and Creativity — the three skills that separate leaders who thrive from leaders who get left behind. The leaders who will win the AI era are the ones who stay grounded in their values while moving fast. And that's worth coaching someone through.
Why I Do This
I got tired of watching smart leaders feel paralyzed by AI. Tired of seeing them hand the keys to technologists. Tired of watching teams adopt tools without strategy. Good leadership is irreplaceable — AI should buy you time to do more of it, not distract you from it. That's what drives my work.