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The diagnostic call

Where should you actually start with AI?

That's what we work out together in 30 minutes. We're not going to fix your problems in that time, so let's be accurate about what this is. It's a diagnostic. I'll tell you where I'd start.

Book your diagnostic call Free · 30 minutes · three a month

AI is not the goal.

There's no winning by being good enough with AI, because AI keeps changing. Everyone has it now, and having it around was never the part that made anyone's work better.

You have to have a clear goal. Once I understand your goal, then we can look at how AI helps you get there better, faster, more efficiently.

Winning is getting to your goal, just doing it in a better way.

What happens in the thirty minutes

Five things, in this order

  • 01What you're actually trying to get to
  • 02Where your biggest hurdles sit, as an organization or as a leader
  • 03What your lowest-hanging fruit is
  • 04How that lines up with what I've been seeing elsewhere
  • 05The first move I'd make, and what would come after it
After the call

You decide on your own time

Afterward I send you an outline of how I'd work on your biggest pain points, along with what working together would look like. Nothing gets decided on the call, and if it's the right fit, that becomes paid work, starting with your biggest pain point.

I truly believe I'm the best equipped to solve them. If you'd rather take that outline and solve them yourself, you're more than welcome to.

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Before you book

Who this is for

This is who I'm helping

If you already have expertise and experience, and you want to boost that with AI so you can keep making an impact over the next decade or two.

That's not me

If you're looking to replace a whole workforce, or have AI do 100% of your thinking.

Recent builds

What this turns into

Hours down to minutes

A private content repurposer for a health organization's marketing team.

Investor-ready in two weeks

A pitch prototype for a serial entrepreneur.

A second brain that holds

A 2nd Brain System for a content creator.

Book a call

Three a month. Four clients at a time.

I work with four clients at a time. That is the whole business, not a marketing number, and three diagnostic calls a month is what feeds it.

AI is the greatest opportunity businesses have. It is also the most easily misunderstood.

Misunderstand it and it breaks the bank on failed investments, or worse, it breaks your credibility. Most of the time the cause is the same. Nobody accounted for the human element of the implementation, and that is what I focus on.

Most AI advice comes from technologists. Mine comes from someone who runs marketing for a global humanitarian organization by day, leading teams through organizational change and managing growth strategy and budgets in a complicated mission-driven environment. That work shaped how I approach AI: people first, technology second. So when we talk I am not only looking at the tool. I am looking at the resistance, the politics, the budget, and the human side of adoption that most technologists ignore.

Joel Salinas

I'm not a consultant who reads about AI. I build with it every day, alongside Leadership in Change, Cozora, and Newsletter Compass, and I write Leadership in Change, read by 8,000+ leaders. Bilingual English and Spanish.

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