So here's how I'd describe what I actually build: custom marketing-focused AI tools for small businesses and nonprofits. There are no three preset packages. What gets built depends on what you need, and what most organizations need falls into a few categories: second brain systems that give CEOs and executives a real working memory for their business; content repurposing tools that turn one piece of content into ten without requiring a full marketing team; competitor research tools that give small marketing teams the same intelligence large ones pay analysts for; and SEO analysis tools for organizations that can't afford a dedicated specialist but still need to compete on search. Most builds run $2,000 to $5,000. You own everything we ship, with no ongoing subscription and no vendor to stay dependent on.
Use Case Examples
- A healthcare consulting firm needed a tool that could repurpose long-form reports into client-facing summaries, emails, and social posts. Built a content repurposing workflow that handles format translation automatically.
- A national nonprofit needed a customer service bot that could answer common donor and volunteer questions without pulling staff off other work.
- A landscaping company needed a visual mapping tool that let their sales team generate proposals on-site rather than spending two days on back-office work after each visit.
How this fits.
Most builds happen as part of a coaching engagement or fractional retainer where we've already mapped the workflow that needs the tool. Standalone builds are available too. Either way, scoped at $2,000 to $5,000.
What We've Built
- Content Repurposer & Approval System: An AI pipeline that transforms long-form content into platform-ready formats (social posts, newsletters, thread breakdowns) with a built-in review workflow for teams.
- Encrypted Knowledge Vault & AI Retrieval: Secure, encrypted knowledge management with AI-powered search and role-based access. Built for teams handling sensitive information who need control over their data.
What You Could Build
- A team culture and engagement pulse app customized for your organization
- A personal CRM that tracks relationships the way YOU think about them
- A meeting prep and follow-up assistant that knows your calendar and priorities
- A client onboarding portal customized to your exact process
- A content calendar and publishing system that matches your workflow
- An internal knowledge base that speaks your team's language
- A deal pipeline tool built around how your team actually sells
If you can describe it, we can build it.
Why Own Instead of Rent?
- You own it: No monthly fees. No price hikes. No vendor shutdowns. It's yours.
- Built for you: Not a generic tool adapted to fit. Designed from scratch for how you work.
- Evolves with you: Need a new feature? Change the workflow? You're in control.
Here's the math: what you pay in SaaS fees over two years often exceeds the cost of building something purpose-built that you'll own forever.
Investment & Pricing
Projects typically range from $2,000 to $10,000 depending on scope, complexity, and timeline. Every build is scoped before we start, so you know the cost upfront. No surprises, no hidden fees.
For Companies and Teams
This math gets even sharper at scale. If your company has 500 employees on a $20/seat/month tool, that's $120,000 per year. In three years, you've spent $360,000 renting software that does 70% of what you need.
A custom-built alternative, designed for exactly how your team works, costs a fraction of that and you own it outright. No per-seat pricing. No annual renewals. No surprise price hikes. One tool, built once, that the whole company uses.
Companies are starting to realize they don't need to adapt their workflows to fit someone else's product. They can build tools that fit their workflows from day one.
Read the full breakdown: why custom AI tools are replacing per-seat SaaS.
How It Works
Phase 1 - Discovery: We define your needs, your workflow, and your vision. I research the best technical approach.
Phase 2 - Design: Architecture and interface planning. You see the blueprint before a line of code is written.
Phase 3 - Build: Full development with progress updates and feedback loops.
Phase 4 - Deliver: Working app, documentation, and handoff. You own everything.
Phase 5 - Support: 30 days of support for questions and adjustments.
Who This Is For
- Executives who are tired of paying for features they don't use
- Business leaders who want tools that match their team's workflow, not the other way around
- Entrepreneurs building a competitive advantage through custom tooling
- Teams that need secure, private applications for sensitive data
Expected Results
A fully-owned, custom AI application tailored to your exact needs. No subscriptions. No compromises. A tool that works the way you work.
“I didn't know where to start with AI. Now we've completed 3 big customized builds, saving me personally 10 hours per week. We're having more ideas every day of what's possible as we continue to work together.”
— Client B, Business Owner
Why Work With Me
I build AI products daily. Newsletter Compass and Cozora are both AI-powered platforms I built from scratch. I understand both business strategy and technical execution, which means I can translate your vision into working software.
You won't get developer jargon or over-engineered solutions. You'll get a tool that solves your problem and a clear explanation of how it works.