Lead AI adoption your way, without the overwhelm.
Get personalized AI strategy coaching that translates to real ROI. Whether you need a sounding board, a roadmap, or someone to lead the charge, I meet you where you are.
Your Board Expects AI Leadership
Your board assumes you have an AI strategy. Your team is already using ChatGPT, just not strategically. You're expected to lead adoption, but nobody handed you a roadmap.
You're Not a Technologist, And Shouldn't Have to Be
You hired strategists and managers, not data scientists. Yet you're drowning in AI tool comparisons and architecture debates. Strategy is your lane. Let's get out of the weeds.
You Need a Sounding Board, Not Another Tool
There are 10,000 AI tools. You don't need more tools. You need someone who understands your business to help you choose right and implement with confidence.
How I Help
Fractional Chief AI Officer
Executive-level AI leadership for your organization, without the executive-level price tag.
Get a dedicated AI strategist on a 5-hour monthly retainer. I bring AI governance, strategy, and accountability to your leadership team so you can move confidently without hiring a full-time CAIO.
Learn More →Executive AI Coaching
Strategic guidance for leaders navigating AI adoption.
Stop spinning on tactical AI decisions. Work 1-on-1 with someone who's built AI products, coached executives, and runs multiple AI-driven businesses. We'll clarify your strategy and unblock the decisions holding you back.
Learn More →AI Workflow Audit
See exactly where AI can save your team time and money.
We audit your current workflows, identify high-impact AI opportunities, and build a 90-day implementation roadmap with clear ROI metrics. No guessing. No tool shopping. Just results.
Learn More →Second Brain Build
A searchable knowledge vault that remembers what you know.
Your institutional knowledge lives in emails, documents, and your head. We'll build you a custom AI-powered Second Brain. Searchable, organized, and tailored to how you actually work. Save 5-10 hours per week finding information.
Learn More →Custom AI Apps
Purpose-built AI tools that fit your business, not the other way around.
Off-the-shelf tools have limits. We build custom AI applications for your specific workflows: content systems, research tools, decision-support dashboards, internal systems. You own it entirely.
Learn More →
About Joel
I'm Joel Salinas, an AI leadership coach and strategist who helps mission-driven leaders implement AI with clarity and purpose. I developed the AI Leadership Triad, a framework built on three essential skills for the AI era: Adaptability, Innovation, and Creativity. I founded Cozora (AI education), run Leadership in Change (a 4,000+ subscriber newsletter), and coach executives 1-on-1.
The leaders I work with are tired of hype. They want clarity. They want results. They want to move fast without breaking things. That's what we do together.
Learn more about me →What Clients Say
“We are in awe of the progress we have been able to make. The progress our organization has made with Joel's guidance has been transformative.”
— Client T, Executive Leader
“I didn't know where to start with AI. Now we've completed 3 big customized builds, saving me personally 10 hours per week. We're having more ideas every day of what's possible.”
— Client B, Business Owner
Frequently Asked Questions
Ready to lead AI adoption strategically?
30 minutes. No pitch. Just strategy.
Book a Free Discovery Call